The Complete Guide to Art Fairs. (condensed version: "less is more")
This side-by-side chronicle travels with me as I plan and execute my best and most profitable Art Festival to date where I sold four pieces totaling about $23K. I also discuss one of the most amazing tools for art entrepreneurs: Augmented Reality. This tool completely transformed the way I conducted business at the event. I was able to help potential collectors visualize the art in their homes and return as buyers. Also discussed: each sale and my thoughts as they developed. And everyone's favorite: follow-ups, how and when to stay in touch.
List lovers, this is for you:
Planning: using demographics to determine which art fairs you should participate in
Designing your art booth
Planning/preparing logistics for the event
Displaying artwork for success
Building display panels
My sales approach at art fairs
Augmented Reality and how artists should use it for sales
The business of art
Constructive critiques of other art booth designs
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