The workshop covers three methods for pricing your art and how I use them in my business. As you know, I am a big proponent of beginning with the end in mind and these pricing methods follow that methodology. There is a lengthy introduction, which you can probably skip. The lesson begins at 22:00 minutes.
The Complete Guide to Art Fairs. (condensed version: "less is more")
This side-by-side chronicle travels with me as I plan and execute my best and most profitable Art Festival to date where I sold four pieces totaling about $23K. I also discuss one of the most amazing tools for art entrepreneurs: Augmented Reality. This tool completely transformed the way I conducted business at the event. I was able to help potential collectors visualize the art in their homes and return as buyers. Also discussed: each sale and my thoughts as they developed. And everyone's favorite: follow-ups, how and when to stay in touch.
List lovers, this is for you:
Planning: using demographics to determine which art fairs you should participate in
Designing your art booth
Planning/preparing logistics for the event
Displaying artwork for success
Building display panels
My sales approach at art fairs
Augmented Reality and how artists should use it for sales
The business of art
Constructive critiques of other art booth designs
Join the FB group: The Art Of Selling Art
Leave your questions and comments below or on the FB group.
ClosING Art Sales using augmented reality: WHEN CLIENTS can picture it on their wall, you can picture the sale.
This segment is part of my Complete Guide to an Awesome Art Fair. I'm so excited about it that I'm getting the word out to you now.
3 words: best. tool. ever.
Using Augmented Reality, potential clients can project YOUR artwork on THEIR walls.
When your client says, "I'm not sure if it will fit with my decor..." you've got an answer for that.
When your client says, "I need to go home and measure..." you've got an immediate solution for them!
Watch the vlog to see what I mean and how I'm going to employ this tool on the sales floor and for the future.
Two Parts: The first 13 or so minutes are all about AR. The last part demonstrates how to set up your work on Saatchi Art.
Check out The Complete Guide To Art Fairs to see how amazingly this tool worked in the field my first time using it.
I Got Here By Networking...
Last night I recorded a few clips while I prepared to show two pieces at a wealth manager's client appreciation event. I go over the following:
•My thoughts preparing and setting up
•Some of the key supplies/gear I used to set up.
•How I felt at the conclusion of the event.
Let's Talk About Art Fairs
Summer art fairs a big deal from many artists. For some, it is the primary source or income and exposure for their art.
It is for me.
In this video I discuss for the facebook group some of the important points about setting up your booth for success.
If you take art fairs as seriously as I do, then there are some golden nuggets in this video that will help you create success at your next art show.