How Jennifer Mcintyre Reaches Her Clients

Marketing

 

 So, I'm in the middle of this project for my sister, a beauty photographer, active duty Major, and all-out powerhouse of industrial ability. She's in Afghanistan right now, so some of that ability has to be delegated and I am happy to pick up the work on her behalf. 

She is mailing contact cards to her beauty clients. Clients like Loreal, InStyle, Bare Essentials, etc. 

How did she find these contacts? 

What is she sending?

HOW DO YOU DO IT. 

All of the above is covered in the above video. Please give it a thumbs up and leave any questions you have in comments below. You can also just send a wave to make me feel special. Who knows, I may need it at the moment. 

Find Jenny at: www.jennifer-mcintyre.com

insta: @jennifermcintyre_ 

Link to artist resource shared in the video: https://gumroad.com/artistresources

Setting up my mailing lists and marketing for a new art release

 

Once you've created your piece of art, you need to tell people about it. 

Like it or not, being a professional artist requires you to learn and execute many professional skills that fall outside the purview of what it means to be a working artist. 

In the first 20 minutes of this video, I discuss MailChimp as that is my email marketing tool. Everything I share will be applicable to whatever email tool that you use. 

Also covered: effective language and content strategy for sharing my new piece of art, Edge of Solace. We discuss my website, and I share the actual email that I send to my mailing list; who I chose to send the email to, and why. We cover a lot of "little things" that go into putting together an effective email. And we touch on Instagram and social media.

The final 10 minutes are about how I assemble my framed and in-home examples. For those interested in learning more about that, feel free to stick around for the last ten minutes. 

 

 

 

 

 

How I use RocketReach to skip by the gatekeepers and reach potential clients

Guerrilla Marketing 301

 

This is a case study on how I reach collectors directly. 

As an artist and salesmen in a business to business capacity, I often have to negotiate with gatekeepers to get to the person who makes the decisions. 

For years I struggled to get past these people and, more often than not, failed. 

In many cases, it is the gatekeeper's job to filter the content that makes it to their bosses or into their work environment. Often, as you can imagine, their filter includes their biases. Sometimes even, they filter out people and things simply because they don't want to do any extra work. 

Well, the best thing for an artist to do is to go around this person. Art is a luxury item and almost always falls in the extra work category for these type of people. If you want to make sure your message is being seen, then put it in front of the prospect directly