I really mean YOUR tribe. You're the chief and they follow you.
PeopleMap Referral Link: https://app.peoplemap.co/a/signup?ref=oTcymHxm
(If you end up using PeopleMap, the above link gets you 50% off and it gets me $10 toward next month's dues.)
"Build it and they will come." Except...they won't. If you want to be successful, you need to go out and round up your flock. A big part of marketing today is knocking people on their digital heads with your staff and showing them your wares.
I use PeopleMap as one of the tools for finding ACTIVE Instagram people and, in some cases, their direct contact information. I also use Justin Rosenberg's @JSRPHOTOS new art book, as a focus. We hone in on a few accounts with large followings AND strong engagement to create a target audience and mailing list.
Take a look at the walk-through and let me know if you have any questions about the strategy.