Guerrilla Marketing 301
This is a case study on how I reach collectors directly.
As an artist and salesmen in a business to business capacity, I often have to negotiate with gatekeepers to get to the person who makes the decisions.
For years I struggled to get past these people and, more often than not, failed.
In many cases, it is the gatekeeper's job to filter the content that makes it to their bosses or into their work environment. Often, as you can imagine, their filter includes their biases. Sometimes even, they filter out people and things simply because they don't want to do any extra work.
Well, the best thing for an artist to do is to go around this person. Art is a luxury item and almost always falls in the extra work category for these type of people. If you want to make sure your message is being seen, then put it in front of the prospect directly.