Getting Published is One Of The Best Tools
in your arsenal. You, however, are a blade of hay in a giant haystack. Even if you are amazeballs, getting found is a shot in the dark unless you have a strategy for being chosen.
The strategy is pretty simple: go out and find the people that you want to find you. I’d even go as far as to write the article for them,. At least to make it as easy for them as possible.
This episode talks about all that.
**The video on me is a hair blurry. I’ll record another example of getting published when I have better lights. You’re not here to see my, though. This info is golden.
You may also want to watch this episode on RocketReach
Welcome to the The Art of Selling Art. My name is Jason, and today we're going to talk about getting published in magazines and online publications and things like that. This is a fun topic for me. I think this is a challenge that I like to undertake every now and again, getting my work featured, and if you look at it as a challenge and a game, then perhaps you can win it for yourself.
Now, if you haven't already, please join the Facebook group, The Art of Selling Art. It's a great place to find all the content I'm putting out, but it's also, you can invite some of the artists that you know that might benefit from this discussion, and there is also the The Art of Selling Art on Instagram. It's there, and I'd love to have you.
All right. Now that that's out of the way, getting published in magazines or online magazines is a great way to get your name out there, and get your work some recognition. Every time you get published in one of these things, you can put that on your resume and when a potential collector comes and looks at your About section ... you know what? Let me show you mine. When a collector comes and reads about you, you can have all of this information published online, published in print, right there on your website, and that adds to your credibility, adds to your likeability, and just the overall aesthetic of who you are. Getting published is an important part of your whole art business.
How do we do it? There is thousands and thousands of artists trying to do what you're about to do. Well, maybe not exactly how you're going to do it. Trying to get a presence on the site here, the competition is very huge. I have a hack that I go through to get noticed. It is not fool proof, and it's not fast although it can be depending on your presentation, but I'm going to show you how to do it. Okay, here we have PetaPixel. PetaPixel by its articles, a lot of stuff on equipment. Here's something touching about a proposal. I swear, it's going to be so hard to propose to my girlfriend whenever that time comes. Anyway, you need to get noticed by the people who write on PetaPixel, and you want to create a relationship with them in order to be able to share your work with them and be recognized.
Now, browsing through PetaPixel, you can see there's only a few writers, Michael Zhang and Bill Manning and Chad Davies. You can go to LinkedIn and look those people up. Before we do that though, I went over to contact just to see what kind of contact information they have because they do have an editor, and I want to see how to get in touch with that editor, and going to their About page I found that Michael Zhang is the Founder and the Editor-in-Chief, so what you want to do if you want to get your ideas noticed is you can submit them on the Send a Tip link, but you also want to reach out directly to this guy.
You want to go around the dozens and hundreds of tips that they get a week, and say hello to him. What I did was I looked up Michael Zhang on LinkedIn, and I found here on Entrepreneur, San Francisco Bay area, Founder and Editor, California, lives in San Francisco, and then I took that over to RocketReach.
So, let's go on. Let's apply this same tactic to Fstoppers. Fstoppers is a lot easier to get through. You can see that they have an article written by a person, and you can click on this writer, and you end up on a bio with some links on where to reach him. In this case, you have Tim's website and his Facebook and his Instagram has 500 picks, and that's it. You can find his email on his website. He's a staff writer, and when you have a pitch, you can very simply just say, "Hey, I have a pitch." Here he is on Instagram, and he's a staff writer and thousands of people saw these articles that he has written, but if you go directly to his social media, it's not a huge following.
It's very easy to create a relationship with writers on their social media, especially on Twitter because they don't have huge hundred thousand person followings. They're just regular people who do a bit of writing and you create a relationship and then you can pitch an idea at some point down the road. Another great thing about Fstoppers is if you scroll all the way to the bottom in their footer, they have right here, "Meet the Writers." And then you can scroll through and find a writer who writes about the same kind of content you produce, and then introduce them to your idea. Introduce them to your work and say, "Hey, can we work together to create an article for Fstoppers?" And that's how you do it.
Following this same vein, we're just going to repeat this a few times until you believe that this is how you do it. Here is another example if you are a fashion portrait photographer. This is i-D Magazine, and I scrolled through and clicked on a article. These ones are all written by Hannah Ongley. Then I went to LinkedIn and then I went to RocketReach, and I typed in Hannah Ongley and there you go. There she is right there and all of these available contacts for her, vice.com., Gmail. And you can write her directly with the work that you want to get published, and you can also look her up and find her Facebook and whatnot, create a relationship. The world gets bigger and bigger, and there's more and more people trying to do more and more things, and work has always been about relationships. Progress has always been about relationships. Getting published has always been about relationships. So, you need to find the people you need to have relationships with and network with them. This is online networking but focused with a laser.
Okay, let's look at another. Actually, AnOther. Here is another magazine. Jack Moss is the Deputy Digital Editor at AnOther magazine. When I went to look him up on RocketReach and LinkedIn, I couldn't find him. That happens from time to time. There's likely very many Jack Mosses. Instead of giving up and looking for someone else, I went to LinkedIn and typed in AnOther Magazine. I looked for the company, AnOther Magazine, and what happened was they're on LinkedIn as a company, and it showed me that they have 29 employees. Their company is on LinkedIn registered. You can go right here, click on their employees on LinkedIn, and find the person you need to talk to. Then you can take that link over to RocketReach and get an email for them. Or, you can connect with them on LinkedIn, and create a relationship there.
Okay, so we're doing the same thing over and over, and I realize I was kind of repetitive but I wanted to show you that this strategy works over and over. It works no matter the application, Fstoppers, AnOther Magazine, PetaPixel. The point is you need to find the people who are doing the writing and then create a relationship with them. When I say create a relationship, I mean business networking. Create a working relationship with them. Then, when you have a well put-together idea, you pitch it to the writer, and the writer says, "That's great," or the writer says, "It's not great," and then you move on. You refine the idea, and you pitch it again or you pitch it to someone else.
Make sure that you find the person who is most likely or who's articles are most in line with what you do and what you want to do. If you want to go to a Black and White Magazine and share pictures of cityscapes, then you need to go to the writer who writes mostly about architectural black and white images. Then you pitch them a body of your work.
That's all. I hope that didn't seem overly simplified. The relationship building part is the real difficult part once you know how to find the person you need to speak to. If you have any questions about this or you need anything clarified, please go ahead and put that question in the comments. Let me know how this process works for you. Post your first published or your next published article in the Facebook group and share a little bit of your success with everyone. Cheers. We'll talk to you about selling art soon.