LTV: Life time value of a client is the expect earnings you can get expect from a collector over the life of their relationship with you, For me, this number is about $7,000 or two pieces of art. Whether that be from two sales or a single sale, I know that I should keep a new customer in the loop and on my radar at least until I’ve acquired that second sale.
This video reviews four of the second+ sales I had this year. It’s a candid discussion on how these sales came about. Hopefully it will help you find more value in your customers and see how the course comes together.