I really mean YOUR tribe. You're the chief and they follow you.
PeopleMap Referral Link: https://app.peoplemap.co/a/signup?ref=oTcymHxm
(If you end up using PeopleMap, that link get's you 50% off and it gets me $10 toward next month's dues.)
Alrighty, "Build it and they will come" - only, they won't. You need to go out and round up your flock if you want to be successful. A lot of marketing today is going out and knocking people on their digital heads with your staff and showing them your wares.
I use PeopleMap as one of the tools for finding ACTIVE Instagram peoples and, in some cases, their direct contact information. I use Justin Rosenberg @JSRPHOTOS new art book, as a focus. We focus on a few accounts with large followings AND strong activity to create a target audience and a mailing list.
Take a look at the walkthrough and let me know if you have any questions about the strategy.