Setting up my mailing lists and marketing for a new art release

 

Once you've created your piece of art, you need to tell people about it. 

Like it or not, being a professional artist requires you to learn and execute many professional skills that fall outside the purview of what it means to be a working artist. 

In the first 20 minutes of this video, I discuss MailChimp as that is my email marketing tool. Everything I share will be applicable to whatever email tool that you use. 

Also covered: effective language and content strategy for sharing my new piece of art, Edge of Solace. We discuss my website, and I share the actual email that I send to my mailing list; who I chose to send the email to, and why. We cover a lot of "little things" that go into putting together an effective email. And we touch on Instagram and social media.

The final 10 minutes are about how I assemble my framed and in-home examples. For those interested in learning more about that, feel free to stick around for the last ten minutes.